COMMUNICATION & MARKETING SOLUTIONS

We believe that focused communications and messaging coupled with ongoing targeted marketing help generate your company's competitive advantage and define its ongoing success. From concept to completion, we provide your company with innovative actionable ideas, advice, targeted communication and marketing strategies and tactics to achieve the success goals you have envisioned for your business.


COMMUNICATION SOLUTIONS

We deliver focused business and interpersonal communications products and services. These solutions are customized to help your business inform, motivate, educate or promote your key messages to customers or employees. We deliver:

Communication Planning & Strategy
Plan the work and work the plan is a familiar quote.  To build and maintain your business success, communications planning is critical.  We can assist your company with:

  • Strategic Agility Planning
  • Communications Audit & Diagnostics
  • Developing a Communications Plan
    • Internal (employee, conflict resolution, team, change)
    • External (sales, public relations, investors, customer services)

Facilitation
Facilitation is the art and process of leading a highly structured meeting where the participants are guided through a series of pre-defined steps to arrive at results that have been created, understood and accepted by all of the participants. We can facilitate:

  • Idea Generation Sessions
  • Mission and Vision sessions
  • Change Management
  • Training
  • Specific meetings that require specific results

Coaching
Coaching is a process where the coach unlocks a person's potential in order to maximize their performance. Coaching is about helping people to become more aware of themselves, their capabilities and their ability to learn. Building this awareness, responsibility and self-belief is the goal of our coaches. We see people in terms of their future potential - not their past performance. At Innovative Solutions, we coach individuals and organizations to achieve better performance and achieve their self-defined goals. (more about business coaching).

Communication Tactics and Materials

  • Print – design, writing and production of brochures, newsletters and direct mail
  • Electronic – videos, email campaigns and web based products
  • Event and Public Relations materials and releases

Communications Keynotes, Seminars & Workshops (Presentation Topics)

Delivery Choices

  • Coaching & Counseling
  • Consulting and Facilitation
  • Speaking and Training Workshops
  • Production Services

MARKETING SOLUTIONS

Marketing is essentially another form of communications in which your company is using targeted strategies and tactics for products, pricing, distribution and promotion to move your target customer to making a purchase decision.  We are versed in all aspects of this marketing process and can move you towards marketing success with an innovative blend of:

Marketing Planning & Strategy

  • Market & Attitudinal Research
  • Audience Analysis & Segmentation
  • Branding & Positioning
  • Strategies that Produce Results
  • Targeted Tactics
  • Metrics & Budget

Marketing Communications

  • Developing a MARCOM Plan to reach your specific market
  • Matching marketing medium to your budget
  • Integrated Marketing Communications- using more than one medium to get your message received
  • Marketing Communication Metrics – Measuring Success

Marketing Keynotes, Seminars & Workshops (Presentation Topic)

Delivery Choices

  • Coaching & Counseling
  • Consulting and Facilitation
  • Speaking and Training Workshops
  • Production Services


 © 2006 Innovative Solutions