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Innovation and creativity are two words that are often confused. Creativity is the process of generating something new, an idea, product service or process. This creation has value but may or may not be applicable. Innovation is the process that takes and creates something new and of significant value to an individual, a group or an organization. The four types of innovation we address at Biz Innovator are:

  • Management & Strategy Innovation
  • Process Innovation
  • Product Innovation
  • Marketing Innovation

Innovation is a much used and often misunderstood word in today’s business. Large businesses are constantly talking about how to innovate their products and services and prepare for their future growth. Small and medium sized businesses typically do not think about innovation because they are busy addressing daily financial and operational issues. Biz Innovator focuses on bringing innovation thinking and the listed processes above to these businesses, helping them to enjoy the benefits of future growth and profitability

We believe that focused innovation coupled with effective communications messaging and ongoing targeted marketing will generate your company’s competitive advantage and define its ongoing success. From concept to completion, we provide your company with innovative actionable ideas, advice, and targeted communication and marketing strategies. Biz Innovator will help you develop the innovative strategies and tactics to achieve the success goals you have envisioned for your business.

Biz Innovator Delivery Choices:

  • Advice and Coaching
  • Consulting and Facilitation
  • Speaking and Seminars
  • Training and Workshops
  • Production Services

Management & Strategy Innovation
Management innovation improves the way that your company or organization is managed. From leadership development and strategy innovation to change management, Biz Innovator will help the Business owners, executive team and managers discover ways to ensure the future success and adaptability of their company.

Process Innovation
This innovation category focuses on improving a company’s systems and processes. Effectiveness and efficiency results from innovations within the organization – for example, in operations, HR, or finance. In small and mid-sized companies, the focus is on initially establishing the systems to help the company grow and prosper.

Product Innovation
Most people think of product innovation as the only way to be innovative. Product innovation does result in new products or service but it can just as easily occur as enhancements to existing products or services.

Marketing Innovation
Marketing is essentially another form of communications in which your company uses targeted strategies and tactics for the 4 Ps - products, pricing, placement and promotion to move your target customer to making a purchase decision. Marketing innovation works within these four Ps of marketing.

At Biz Innovator, we are versed in all aspects of this marketing process and can move you towards marketing success with an innovative blend of:

Marketing Planning & Strategy

  • Market & Attitudinal Research
  • Audience Analysis & Segmentation
  • Branding & Positioning
  • Innovative Strategies that Produce Results
  • Targeted Tactics
  • Metrics & Budget

Marketing Communications

  • Developing a MARCOM Plan to reach your specific market
  • Matching marketing medium to your budget
  • Integrated Marketing Communications- using more than one medium to get your message received
  • Marketing Communication Metrics – Measuring Success

Bottom Line: Innovate to Differentiate your business and achieve greater results.






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